Sweden's handsome Prince Carl Philip is off the market again it seems.
The 30-year-old royal has appartently started seeing Sofia Hellqvist, a pretty brunette with blue eyes.
She is known in Sweden for her participation in reality TV show Paradise Hotel.
According to Swedish newspaper Aftenbladet the couple have been on a series of secret dates in their country and in the US. The publication also claims Carl has introduced her to his family.
The Swedish Prince was previously in a relationship with Stockholm ad exec Emma Pernald. But the couple called time on their ten-year romance in February 2009.
Photo: ę Rex