Max Clifford, the publicist of music mogul Simon Cowell, has denied the 50-year-old is engaged to make-up artist Mezhgan Hussainy.
"I spoke to Simon yesterday - I asked him are you engaged, he said 'No'," Max has revealed.
"That's what he said to me. But what I would say is he's obviously very happy, he's totally smitten with her and in the nine years since I've been looking after Simon it's the first time since I've ever known him like this, so it's good news."
Asked if Simon was keen to start a family with his new girlfriend, the PR man said: "Yes, that's absolutely true."
In a TV interview for Piers Morgan's Life Stories this week, Simon confirmed Mezhgan is "the one".
"She's very special. You know when you've found someone special," he said.